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How Customer Loyalty Influences Companies’ Profits

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Everywhere there is talk about the importance of customer loyalty; it is the current marketing buzzword, especially in online marketing. But is it really so important? Is there any data or statistics that back up this assumption? Continue reading to learn more about the relationship between loyal customers and the […]

What Drives Customers’ Loyalty?

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What drives customers’ loyalty is the key question in modern marketing, especially since the internet and mobile revolution, which is still happening as we write. The business or the company that succeeds in answering this riddle – and to act upon the answer – will get on top. Companies that […]

How to measure brand relationship with clients

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One of the (many) components that have changed in recent years in the business-consumer equation is the consumers’ self-image. They are more informed, well aware of the multiplicity of choices facing them, they recognize quality in products and services, and they’re much less patient than ever before. In this changing […]

Branding Tips for Small Businesses

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Big business, small business, medium business or tiny business – who don’t wish to develop a strong brand? The reason is obvious: a recognized brand is one of the most valuable assets of any business or company. According to a recent survey, more than 50% of consumers prefer to purchase […]

Big Brands Relationship Strategies for Small Businesses

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The business world is ever-changing, and to stay in the game, you need to cement your brand in a way that will help your business grow and develop. Building a relationship with your clients is key if you want to remain relevant, and the following big-company strategies can help you […]

New Year’s Resolutions for Small Businesses

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In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some free ones – you can do to turn your small business into a mini-brand in your field and to increase your word-to-mouth referrals. And what […]

Small business marketing ideas for the holiday season

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The holidays – the bonanza season – are already here. This is an excellent time to boost sales. The numbers are staggering: it is estimated that holidays sales will reach almost $700 billion this year (excluding car sales, gas stations and restaurants); and what is more important – online sales […]

How Mobile Has Changed Holiday Shopping

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The holiday season is upon us; it started on Thanksgiving Day and will continue in leaps and bounds until Christmas and New Year’s Eve. Recent years have seen major changes in shopping habits; like the rise of mobile shopping, and the earlier start of the shopping season, to name a […]

4 Excellent engagement strategies for mobile applications

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Increasing mobile app engagement and user retention rates can be challenging. In fact, in an average app about a quarter of users use it only once after installing it, and then delete it never to use it again. In addition, apps that are opened only about once a week are […]

Customer Acquisition vs. Customer Retention

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Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in acquiring new customers or in retaining existing ones? Giant conglomerates obviously have enough resources to invest in both, but when resources are more limited and […]