Small Business

Archives

New Year’s Resolutions for Small Businesses

shutterstock_1206328249

In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some free ones – you can do to turn your small business into a mini-brand in your field and to increase your word-to-mouth referrals. And what […]

Small business marketing ideas for the holiday season

shutterstock_750329305

The holidays – the bonanza season – are already here. This is an excellent time to boost sales. The numbers are staggering: it is estimated that holidays sales will reach almost $700 billion this year (excluding car sales, gas stations and restaurants); and what is more important – online sales […]

How Mobile Has Changed Holiday Shopping

shutterstock_358503497

The holiday season is upon us; it started on Thanksgiving Day and will continue in leaps and bounds until Christmas and New Year’s Eve. Recent years have seen major changes in shopping habits; like the rise of mobile shopping, and the earlier start of the shopping season, to name a […]

4 Excellent Engagement Strategies for Mobile Applications

shutterstock_693058522

Increasing mobile app engagement and user retention rates can be challenging. In fact, in an average app about a quarter of users use it only once after installing it, and then delete it never to use it again. In addition, apps that are opened only about once a week are […]

Customer Acquisition vs. Customer Retention

shutterstock_249069352 (1)

Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in acquiring new customers or in retaining existing ones? Giant conglomerates obviously have enough resources to invest in both, but when resources are more limited and […]

How to increase mobile app spending

shutterstock_1058843162

It is a well-known fact that shopping an online purchasing is increasingly moving into the mobile world. This is no longer a trend, but a reality. So how can you take advantage of this booming market to increase mobile app spending and profits? Adopt a mobile mindset Now that you […]

What Millennials think about Loyalty Rewards Program?

shutterstock_1016244052

Marketers love segmentations; baby boomers, generation X, millennials (generation Y), generation Z and so forth (though the jury is still out as for what will come after Z…). It’s a convenient way to put labels on different demographics in order to understand them better and target them better. Why are […]

 Mobile First Approach: What is it and why you should adopt it?

shutterstock_579417739

For years the “Desktop First” approach dominated web design. Meaning, websites were designed and developed first for big screens and then adapted to smaller screens. But this paradigm has shifted, and now everybody talks about Mobile First. What does Mobile First mean and is it the best approach for your […]

The Most Effective App Retention Strategies

shutterstock_414534193

Technology keeps evolving and transforming the way we connect with each other. From the steam engine, the first airplane, the telegraph all the way to the smartphones of today, technology is at the forefront of progress in every age. What makes these smartphones so important and necessary in our lives […]

How to Re-Engage Inactive App Users?

shutterstock_177516356

It’s really baffling, not to say frustrating: after all the effort you’ve put into developing your killer app, users stop engaging with your app shortly after downloading it, and even deleting it from their phones. Relax, you are not alone. Latest statistics show that almost 21% of users abandon apps […]