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How Customer Loyalty Influences Companies’ Profits

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Everywhere there is talk about the importance of customer loyalty; it is the current marketing buzzword, especially in online marketing. But is it really so important? Is there any data or statistics that back up this assumption? Continue reading to learn more about the relationship between loyal customers and the […]

What Drives Customers’ Loyalty?

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What drives customers’ loyalty is the key question in modern marketing, especially since the internet and mobile revolution, which is still happening as we write. The business or the company that succeeds in answering this riddle – and to act upon the answer – will get on top. Companies that […]

How to measure brand relationship with clients

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One of the (many) components that have changed in recent years in the business-consumer equation is the consumers’ self-image. They are more informed, well aware of the multiplicity of choices facing them, they recognize quality in products and services, and they’re much less patient than ever before. In this changing […]

How to use mobile to build better relationships with clients?

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A bobile app is a powerful tool. It can serve as a revenue stream, a way to keep clients updated and a channel for acquiring new clients. But what many entrepreneurs, unfortunately, don’t see is the power of a mobile app as a tool for building long-lasting relationships with clients. How […]

The importance of building personal relationships with your customers

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A business cannot exist without customers. You need them not only to get started but all through your business lifecycle. Therefore, creating personal relationships with your clients is a must. Much like in other areas of life, building relationships takes time and effort, but unlike relationships in our personal lives, […]

How to turn your customers into brand ambassadors

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In today’s world, what your clients think about your brand has the power to either make or break you. Almost every entrepreneur knows the importance of creating engagement and good rapport with clients. But, there’s a significant difference between creating engagement with users and customers and between transforming those customers […]

Why you should reply to your reviews in Google Play and App Store?

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Responding to your apps’ reviews is a valuable channel of communicating with your users. You can answer users’ questions and requests to reach higher ratings and conversion rate, improve your app, get loyal users and, in general, increase retention and sales. Prior to purchasing users usually get to read the reviews, so […]

Build Brand Relationship with bobile

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You are spending most of your time and energy to get clients through your door for the first time, but how do you turn this into a longterm relationship? bobile helps you to overcome your knowledge gap and lack of resources to do what enterprises do on regular bases to keep their clients. bobile’s Brand Relationship Builder […]

 Mobile First Approach: What is it and why you should adopt it?

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For years the “Desktop First” approach dominated web design. Meaning, websites were designed and developed first for big screens and then adapted to smaller screens. But this paradigm has shifted, and now everybody talks about Mobile First. What does Mobile First mean and is it the best approach for your […]

Common UX/UI mistakes in app design and how to avoid them

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There’s nothing more frustrating than pouring time and money on an app only to discover that it’s simply not usable. Failing miserably in the UX/UI department is, unfortunately, something that happens too often, even to the most careful and attentive entrepreneurs. So what are those illusive UX/UI mistakes and how […]