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How Mobile Has Changed Holiday Shopping

The holiday season is upon us; it started on Thanksgiving Day and will continue in leaps and bounds until Christmas and New Year’s Eve. Recent […]

4 Excellent engagement strategies for mobile applications

Increasing mobile app engagement and user retention rates can be challenging. In fact, in an average app about a quarter of users use it only […]

Customer Acquisition vs. Customer Retention

Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in […]

 How to write push notifications for your app?

 Push notifications are an important part of customer experience. They are useful as reminders and are a great way to get attention from your users. […]

How to increase mobile app spending

It is a well-known fact that shopping an online purchasing is increasingly moving into the mobile world. This is no longer a trend, but a […]

What Millennials think about Loyalty Rewards Program?

Marketers love segmentations; baby boomers, generation X, millennials (generation Y), generation Z and so forth (though the jury is still out as for what will […]

New from bobile – bobile Market

We are very proud to introduce “bobile Market” – a new distribution channel for mobile devices from which bobile app owners can share and enable direct downloading […]

 Mobile First Approach: What is it and why you should adopt it?

For years the “Desktop First” approach dominated web design. Meaning, websites were designed and developed first for big screens and then adapted to smaller screens. […]

The Most Effective App Retention Strategies

Technology keeps evolving and transforming the way we connect with each other. From the steam engine, the first airplane, the telegraph all the way to […]

How to Re-Engage Inactive App Users?

It’s really baffling, not to say frustrating: after all the effort you’ve put into developing your killer app, users stop engaging with your app shortly […]