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Developing Branded Relationships Using Emotions

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Emotional branding is based on the observation that “People buy on emotion and justify with logic”. Businesses have realized that it is not enough to […]

How Customer Loyalty Influences Companies’ Profits

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Everywhere there is talk about the importance of customer loyalty; it is the current marketing buzzword, especially in online marketing. But is it really so […]

What Drives Customers’ Loyalty?

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What drives customers’ loyalty is the key question in modern marketing, especially since the internet and mobile revolution, which is still happening as we write. […]

How to turn your one-time clients into returning clients

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Being a successful business is more than just getting people to download your app or buy a product from you. The difference between a lucky […]

Types of Small Business Relationships

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No business is an island. By definition, a business involves ties and relationships with various elements, from suppliers to clients and everything in between. In […]

How to measure brand relationship with clients

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One of the (many) components that have changed in recent years in the business-consumer equation is the consumers’ self-image. They are more informed, well aware […]

Branding Tips for Small Businesses

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Big business, small business, medium business or tiny business – who don’t wish to develop a strong brand? The reason is obvious: a recognized brand […]

Big Brands Relationship Strategies for Small Businesses

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The business world is ever-changing, and to stay in the game, you need to cement your brand in a way that will help your business […]

New Year’s Resolutions for Small Businesses

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In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some […]

How to use mobile to build better relationships with clients?

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A bobile app is a powerful tool. It can serve as a revenue stream, a way to keep clients updated and a channel for acquiring new […]