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Anat

How Customer Loyalty Influences Companies’ Profits

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Everywhere there is talk about the importance of customer loyalty; it is the current marketing buzzword, especially in online marketing. But is it really so important? Is there any data or statistics that back up this assumption? Continue reading to learn more about the relationship between loyal customers and the […]

What Drives Customers’ Loyalty?

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What drives customers’ loyalty is the key question in modern marketing, especially since the internet and mobile revolution, which is still happening as we write. The business or the company that succeeds in answering this riddle – and to act upon the answer – will get on top. Companies that […]

How to measure brand relationship with clients

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One of the (many) components that have changed in recent years in the business-consumer equation is the consumers’ self-image. They are more informed, well aware of the multiplicity of choices facing them, they recognize quality in products and services, and they’re much less patient than ever before. In this changing […]

Branding Tips for Small Businesses

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Big business, small business, medium business or tiny business – who don’t wish to develop a strong brand? The reason is obvious: a recognized brand is one of the most valuable assets of any business or company. According to a recent survey, more than 50% of consumers prefer to purchase […]

Big Brands Relationship Strategies for Small Businesses

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The business world is ever-changing, and to stay in the game, you need to cement your brand in a way that will help your business grow and develop. Building a relationship with your clients is key if you want to remain relevant, and the following big-company strategies can help you […]

New Year’s Resolutions for Small Businesses

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In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some free ones – you can do to turn your small business into a mini-brand in your field and to increase your word-to-mouth referrals. And what […]

How to use mobile to build better relationships with clients?

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A bobile app is a powerful tool. It can serve as a revenue stream, a way to keep clients updated and a channel for acquiring new clients. But what many entrepreneurs, unfortunately, don’t see is the power of a mobile app as a tool for building long-lasting relationships with clients. How […]

The importance of building personal relationships with your customers

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A business cannot exist without customers. You need them not only to get started but all through your business lifecycle. Therefore, creating personal relationships with your clients is a must. Much like in other areas of life, building relationships takes time and effort, but unlike relationships in our personal lives, […]

How to turn your customers into brand ambassadors

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In today’s world, what your clients think about your brand has the power to either make or break you. Almost every entrepreneur knows the importance of creating engagement and good rapport with clients. But, there’s a significant difference between creating engagement with users and customers and between transforming those customers […]

Why you should reply to your reviews in Google Play and App Store?

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Responding to your apps’ reviews is a valuable channel of communicating with your users. You can answer users’ questions and requests to reach higher ratings and conversion rate, improve your app, get loyal users and, in general, increase retention and sales. Prior to purchasing users usually get to read the reviews, so […]