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Anat

New Year’s Resolutions for Small Businesses

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In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some free ones – you can do to turn your small business into a mini-brand in your field and to increase your word-to-mouth referrals. And what […]

How to use mobile to build better relationships with clients?

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A bobile app is a powerful tool. It can serve as a revenue stream, a way to keep clients updated and a channel for acquiring new clients. But what many entrepreneurs, unfortunately, don’t see is the power of a mobile app as a tool for building long-lasting relationships with clients. How […]

The importance of building personal relationships with your customers

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A business cannot exist without customers. You need them not only to get started but all through your business lifecycle. Therefore, creating personal relationships with your clients is a must. Much like in other areas of life, building relationships takes time and effort, but unlike relationships in our personal lives, […]

How to turn your customers into brand ambassadors

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In today’s world, what your clients think about your brand has the power to either make or break you. Almost every entrepreneur knows the importance of creating engagement and good rapport with clients. But, there’s a significant difference between creating engagement with users and customers and between transforming those customers […]

Why you should reply to your reviews in Google Play and App Store?

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Responding to your apps’ reviews is a valuable channel of communicating with your users. You can answer users’ questions and requests to reach higher ratings and conversion rate, improve your app, get loyal users and, in general, increase retention and sales. Prior to purchasing users usually get to read the reviews, so […]

Small business marketing ideas for the holiday season

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The holidays – the bonanza season – are already here. This is an excellent time to boost sales. The numbers are staggering: it is estimated that holidays sales will reach almost $700 billion this year (excluding car sales, gas stations and restaurants); and what is more important – online sales […]

How Mobile Has Changed Holiday Shopping

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The holiday season is upon us; it started on Thanksgiving Day and will continue in leaps and bounds until Christmas and New Year’s Eve. Recent years have seen major changes in shopping habits; like the rise of mobile shopping, and the earlier start of the shopping season, to name a […]

4 Excellent Engagement Strategies for Mobile Applications

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Increasing mobile app engagement and user retention rates can be challenging. In fact, in an average app about a quarter of users use it only once after installing it, and then delete it never to use it again. In addition, apps that are opened only about once a week are […]

Customer Acquisition vs. Customer Retention

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Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in acquiring new customers or in retaining existing ones? Giant conglomerates obviously have enough resources to invest in both, but when resources are more limited and […]

 How to write push notifications for your app?

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 Push notifications are an important part of customer experience. They are useful as reminders and are a great way to get attention from your users. However, there must be a gentle balance between helping or entertaining your users and between annoying them to the point they no longer want to […]