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Customer Acquisition vs. Customer Retention

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Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in […]

 How to write push notifications for your app?

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 Push notifications are an important part of customer experience. They are useful as reminders and are a great way to get attention from your users. […]

How to increase mobile app spending

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It is a well-known fact that shopping an online purchasing is increasingly moving into the mobile world. This is no longer a trend, but a […]

What Millennials think about Loyalty Rewards Program?

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Marketers love segmentations; baby boomers, generation X, millennials (generation Y), generation Z and so forth (though the jury is still out as for what will […]

New from bobile – bobile Market

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We are very proud to introduce “bobile Market” – a new distribution channel for mobile devices from which bobile app owners can share and enable direct downloading […]

 Mobile First Approach: What is it and why you should adopt it?

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For years the “Desktop First” approach dominated web design. Meaning, websites were designed and developed first for big screens and then adapted to smaller screens. […]

The Most Effective App Retention Strategies

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Technology keeps evolving and transforming the way we connect with each other. From the steam engine, the first airplane, the telegraph all the way to […]

How to Re-Engage Inactive App Users?

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It’s really baffling, not to say frustrating: after all the effort you’ve put into developing your killer app, users stop engaging with your app shortly […]

Common UX/UI mistakes in app design and how to avoid them

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There’s nothing more frustrating than pouring time and money on an app only to discover that it’s simply not usable. Failing miserably in the UX/UI […]

Social media marketing strategies for doctors

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Social media is an integral part of any marketing strategy, let alone if you are running a medical practice or clinic. Social media is still […]