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Developing Branded Relationships Using Emotions

Emotional branding is based on the observation that “People buy on emotion and justify with logic”. Businesses have realized that it is not enough to push and advertise a company’s products or services; it is necessary to develop relationships between the brand and its clients. These relationships are emotion-based and […]

How Customer Loyalty Influences Companies’ Profits

Everywhere there is talk about the importance of customer loyalty; it is the current marketing buzzword, especially in online marketing. But is it really so important? Is there any data or statistics that back up this assumption? Continue reading to learn more about the relationship between loyal customers and the […]

What Drives Customers’ Loyalty?

What drives customers’ loyalty is the key question in modern marketing, especially since the internet and mobile revolution, which is still happening as we write. The business or the company that succeeds in answering this riddle – and to act upon the answer – will get on top. Companies that […]

How to turn your one-time clients into returning clients

Being a successful business is more than just getting people to download your app or buy a product from you. The difference between a lucky start and a success story lies in the ability to turn one-time visitors into returning, loyal clients. A steady stream of revenue is crucial to […]

Types of Small Business Relationships

No business is an island. By definition, a business involves ties and relationships with various elements, from suppliers to clients and everything in between. In our interconnected digital age, where everything is on the internet and everyone is on social media, you need to invest in building and maintaining relationships, […]

How to measure brand relationship with clients

One of the (many) components that have changed in recent years in the business-consumer equation is the consumers’ self-image. They are more informed, well aware of the multiplicity of choices facing them, they recognize quality in products and services, and they’re much less patient than ever before. In this changing […]

Branding Tips for Small Businesses

Big business, small business, medium business or tiny business – who don’t wish to develop a strong brand? The reason is obvious: a recognized brand is one of the most valuable assets of any business or company. According to a recent survey, more than 50% of consumers prefer to purchase […]

Big Brands Relationship Strategies for Small Businesses

The business world is ever-changing, and to stay in the game, you need to cement your brand in a way that will help your business grow and develop. Building a relationship with your clients is key if you want to remain relevant, and the following big-company strategies can help you […]

New Year’s Resolutions for Small Businesses

In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some free ones – you can do to turn your small business into a mini-brand in your field and to increase your word-to-mouth referrals. And what […]

Small business marketing ideas for the holiday season

The holidays – the bonanza season – are already here. This is an excellent time to boost sales. The numbers are staggering: it is estimated that holidays sales will reach almost $700 billion this year (excluding car sales, gas stations and restaurants); and what is more important – online sales […]