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Creating an app for the Fitness Industry

18 July 2018
training app

If you are a gym owner or a trainer, you know all about the challenges fitness entrepreneurs face every day – constantly looking for new clients, providing schedule updates, tracking participation and progress, gathering and analyzing statistics and the list goes on – the fitness business never sleeps.

Creating an app enables you to provide that extra value to your clients, save you time, and resources as well as increase sales and retention.

The benefits of creating an app:

  • Increase sales, retention, and loyalty
  • Manage clients’ info (CRM) and qualified leads
  • Create additional POS for your products and services
  • Share informative content and promotions directly from your mobile device
  • Efficient time management for employees
  • Improve customer service and communication
  • Request payment for provided services

Creating an app is easy:

Step 1 – App setup

  1. Choose app name
  2. Select the Gym category
  3. Create your initial app

Step 2 – “Edit App” section:

  1. Choose the layout of your home page as well as the specific elements for this layout (button functionality, links and more)
  2. Go to BRAND tab
  • Change/adjust the app name, if you wish
  • Upload your logo
  • Upload an app icon
  • Upload a loading screen image
  1. In the “Style” section, choose the theme, and the menu for navigating in your app
  2. Set up utilities – contact information, and review options
  3. Go to setting under customer and select the relevant details you want from your customers (including birthday)
In the App Pages tab:
  1. Create an “ABOUT US” page Insert content, images, location, website link, phone number, music and more
  2. Add a Custom Form and create a feedback form, for example
  3. Add content page with customer’s testimonials
  4. Go to “Photo Gallery” and set up photo albums such as “our team”, training, and general pictures
  5. Set up a list page, for your services – add elements with content, images, videos, links, description, and information for each one of your services
  6. Attach all your social assets to the “Social” page

Step 3 – Business Features Setup

  1. Go to Clients (CRM) section – upload your clients’ list (you can upload an excel) and set up clients groups. Under the “Settings” tab, select the relevant details you want your clients to provide when registering
  2. Go to mobile shop and add all your product – set featured items and categories.
  3. Go to the Booking section
  • Under the service type tab:
    • Add all your classes or any additional services you provide such as personal training and nutrition consultant
    • Setup the cost for each service
  • Add all service providers under the “employees” tab and set up their working schedule, and assigned service
  • In the setting tab:
    • Set working hours
    • Sync employees’ existing calendars with your mobile app booking
    • Setup a default employee and service
    • Set reminders
    • Insert your business information
  1. Go to the Coupons section and create coupons such as:
    • Get 10$ for your first self-booking in the app
    • Buy 1 of our items, get 1 free
    • Get 10% off your first personal training session
  2. Go to the “Members Club” section
  • Set Membership Tiers and benefits for each tier
  • Set your point management program – actions to gain points and redeeming options
  • Create a few Punch Cards, such as:
    • For every 5 personal training sessions, get 1 for free
    • Buy 10 products and get a special gift
    • For every 5 referrals, get 20% on your next purchase
  • Activate a Scratch Card to pop-up within your app randomly and grant rewards and points
  1. Setup employee’s permissions to manage their booking, or any other section of your app
  • Click on the gear wheel (top right) and enter the “permissions” option:
  • Click the plus button to add your roles type
  • Setup the relevant permissions to each role
  • Invite your employees, each one to his relevant role

Step 4 – App Stores Submission:

After creating your mobile app, it’s time to launch it in the app stores. bobile’s (patent-protected) automated process will submit your app to Google Play and guide you through opening a developers account with Apple to submit your app to iTunes. Once uploaded to the app stores, our automated system will keep it up to date with every change you make.

Go to the “App Stores” section to submit your app to Apple, and Google

  • Go to the “Store listings” tab, fill all required information and click on the “Submit to app stores” button
  • To submit the app to Apple, you will be required to open an Apple developer account and invite us as an agent to your account.

Step 5 – App promotion

  1. Link your app to your website using a QR code and script for desktop users
  2. Invite your customers to install your app via email or SMS
  3. Update your Facebook cover and post about your new app in social media
  4. Send special rewards to clients that share and invite friends to download the app
  5. Offer special discounts, punch cards, coupons and scratch cards exclusively via the mobile app to encourage your clients to download it

Ongoing usage

  1. Via the app manager
    • Chat with your clients to provide live support, address issues, and receive feedback
    • Punch cards and redeem coupons and rewards
  2. Update your mobile shop and service list each time you have a new product or service
  3. Send push notification to all clients each time you have a new product, new offer or you want to promote a product or service
  4. Send reminders for appointments, follow up and new services – you can also send a recurring reminder on a weekly/monthly/yearly base
  5. Send holidays and special occasions greeting with exclusive offers – such as 50% off as a birthday gift
  6. Send to your customers a scheduled push with interesting articles/ videos/ images of new training methods or classes schedule
  7. Manage your employees’ schedule
  8. Follow up on statistics and actions to see how your clients progress and react to your promotional efforts
  9. Trace non-active clients and “bring them back to life”
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