How to Create a Successful App
It’s an understatement to say that mobile apps are a great addition to the way we use smartphones. They have advanced the way we transact with businesses, on how we receive information; it has literally changed the way we live, bringing convenience within a few taps of a screen. It’s no wonder why apps are popping left and right, the reason is clear: they are effective and people want more.
With the ease of developing apps, even without technical knowledge, almost anyone can create and offer an app for whatever purpose, but with such a stiff competition, it would take more than just a good idea to propel an app to the spotlight. If you want to have an app that will have a definite spot for each user’s mobile device, then you may wanna check some tips below.
Find the Problem That You Want to Solve
The first thing to keep in mind in app development is value. Since mobile phones have limited storage, users will only download apps that have a heavy purpose; therefore, for the app to be noticed, it must offer a way for the users to save time, money, effort, or at least prove to be highly entertaining. Look at your own experience: Are there certain services that can be made into an app which will give users a lot of conveniences, possibly one that they will be willing to pay for? If you have a business, can a mobile app offer something fresh to reel in new customers while helping retain the existing ones? With today’s app stores packed with millions of choices, the trick is not only to be creative but to be innovative as well, all while keeping usefulness front and center.
Design With the Users in Mind
User Interface is another crucial aspect of your app- a cluttered app will get uninstalled as soon as users lay their eyes on a messy page. The design does not have to be intricate- in fact, most successful apps come as simple as possible, so that users wouldn’t have a complicated time whenever they open it. Make sure to integrate gestures that most mobile devices are capable of to maximize the app’s capabilities. Give the app a consistent font type, place images that are updated and relevant, and ensure that the sub-menus are categorized correctly for an organized feel. Map the app to where submenus and links will point to, and make sure that there is no empty or incomplete pages. If you need more guidance, Apple has their own UI Do’s and Don’ts, which is actually applicable to apps for all platforms, so you won’t feel like tiptoeing in the dark when you design your own.
Get a DIY App Builder For Less
Instead of paying a third-party organization to create your app, why not get your hands dirty and do it yourself? There are dozens of app makers out there that give you everything you need to build an app all on your own, while also housing tutorials to help guide you through the process. A lot of them also offer a free trial so you can test drive their tools and see what they have to offer.
You don’t have to look far- bobile lets you create native apps with impressive designs, build a mobile shop, and connect with customers in real time. You can save hundreds of dollars by doing the app yourself, and you have total control over each aspect.
Test Your App Before Releasing It To The Market
Beta testing is having an external group try out a software to gather end-user feedback. Since you most likely been working on the app for weeks, there may be certain elements that you are not seeing which can instantly be spotted by people from outside the development team. There are two types of beta testing: a closed beta test consists of target end users, family, and friends, product managers, financial sponsors of the app (if any)- basically a small group of people with different backgrounds in a controlled environment.
Meanwhile, open beta testing is reaching out to the public for a larger testing group, which have a variety of preferences, locations, and phone models and versions. Forums and mobile app communities are a perfect source for beta testers since a lot of them are already familiar with an app’s supposed features, and they may even have suggestions which can give you an edge over the competition. Testing your app over a larger crowd can help decrease any biases that may be amplified in a smaller group.
On this note, if you are using bobile, any changes that you make within the editor will be sent out automatically to the users, even if you haven’t published them in the app store yet. You can also use bobile’s PCAS (Private cloud app store), where you can see your app immediately after you create it before it is up in the other app stores.
Let People Know About Your App
User retention decays every day: at least three-fourths of users uninstall an app just after a day, which climbs to an astounding 98% after 3 months. This is why it is important to engage your users- send out push notifications and emails, let them know about updates and upcoming features, connect and interact with users so they’ll feel that your app is worthy of their storage and that there are more things to look forward to.
Social media is also a proven avenue for advertising, not to mention an instant medium for communication and data collection. As the most visited social media site, Facebook is usually the first platform for app promotion. You should have a Facebook page named after the app, and you should have identified the groups where you will be advertising your app. Instagram and Snapchat are visual social media platforms where you can showcase your app’s interface and purpose. Meanwhile, Twitter focuses on communication- you can interact directly with users, gauge how many people are talking about it, and announce updates and changes regarding the app. If you have a little more budget to spare, you can opt for paid ads with these platforms for a broader exposure.
Send Push Notifications Only When Relevant
One of the mortal sins that a lot of apps commit is over-sending push notifications to a point that it becomes a nuisance to the users. This is one way to make users uninstall your app no matter how useful or enjoyable it is. This is why you should only send push notifications if there is something of value that you need to tell them. Segmenting users into groups and identifying behaviors and preferences among your users is a must for a more personalized approach to notifications. They can also serve as tiny little reminders for dormant users to re-visit the app. Timing is also an important factor- there are exact times and days where push notifications are most effective, although this differs per region and target market, so you may want to do a bit of research and use tools to monitor your user’s activity.
Keep the Updates Coming
User activity and preference are constantly changing, and to keep up with them, you also need to keep updating the app. It may be to tighten security and ensure that no other party exploits the app for any reason, to fix certain bugs that are interfering with smooth usage, or to add new features which users have been clamoring for. Updates are a surefire way to let users know that you are constantly working on the app and you didn’t just hype it among the community and release it to the app stores, only to abandon it for another project. You don’t need to wait for game-changing features for the update- it can be a simple fix with something behind the background that will have minimal impact but can still provide an improvement to the end user experience. Most popular apps send out a weekly app update, and most successful apps usually send out 1 to 4 updates monthly, so you may want to follow this schedule if you want the app to be ranked in the top. For bobile users, every time you change your app in the editor, it automatically updates your app in the app stores.
If you haven’t already, check out bobile – it packs everything needed to create an app from scratch, with push notifications, mobile shops, bookings, loyalty programs, and complete app management from your desktop to your mobile device. With a no strings attached 14-day trial, you can check out a great app maker.
Making an app thrive in a market where the competition count is in millions is a massive challenge for any developer. Hopefully, doing these steps will help give your app a strong position not only in the app stores but also in each user’s device.
Author Bio: As a business development officer at Comparakeet, Angel ensures the company’s continued growth on a daily basis. In her free time, she enjoys redditing, gaming, and giving belly rubs to puppies.