Creating an app with bobile is the easy part, writing the content for your app requires a bit more attention.
Your “About Us” screen is what your clients first see when they enter your app, therefore, you would like it to be interesting and “eye-catching”.
We’ve collected some tips which will help you write an awesome “About Us” screen and gain more potential customers:
- Use Facts – Describe your business or your service, what makes you better for how long have you been providing this service, who are your customers, where are you located, etc.
- Make It Personal – use humor, more personal notes, and language to be intriguing and reliable
- Be Unforgettable – You want users to remember your business. For example: write why you started your business or why you decided to create this app, tell an interesting story behind your business, include a quote, your moto, or something inspirational.
- Keep It Short- the length should be 300-500 words.
- Present Added Value – If your app resolves a problem, focus on the problem and how this problem can be resolved with your service. In other words, what will the person gain from using your app? What is the “added value” that you provide?
- Know Your Audience – You know who your audience is and what they like. Talk to them. Make them understand that you are reachable through this app.
After following these tips, the last thing to do is to double check your content and get feedback.
Ask someone who is a potential client to review and read what you’ve written. After testing your screen content with people you know, ask a few people you don’t know to read it and give you their opinion. Ask them if they would download your app after reading your “About Us” screen. If needed, make changes according to their feedback.
Now that you’ve tested your content and got much feedback, you are ready to take your most important screen content from good, to impressive!
Good luck!