(English) How to use mobile to build better relationships with clients?
A bobile app is a powerful tool. It can serve as a revenue stream, a way to keep clients updated and a channel for acquiring new clients.
But what many entrepreneurs, unfortunately, don’t see is the power of a mobile app as a tool for building long-lasting relationships with clients.
How can you use your mobile app to build better rapport with clients? Here are a few ways to do it:
Think Long Term
If you’re thinking about your clients in terms of a long-lasting relationship, the best thing to do is to adopt a strategy that will turn one time visitors into loyal and engaged clients. Get to know your clients and get an understanding of what makes them choose you, so you can make them choose you time and again.
Who are your clients?
The basis of any good relationship is getting to know each other. Since your clients already know who you are, it’s time to ask some questions about them, questions like – who are your clients? Why did they come to you? What are their needs? What do they like or dislike about your product? Are there any traits that your clients share in common?
This is like building the foundations to a house – you can’t succeed without it. Doing this part well will guarantee that your next actions bring real value and answer real needs, making your strategy more effective.
In order to obtain this information, you can either ask these questions using customer surveys and feedback systems in your app or by analyzing the data you are collecting on your app.
What are their likes and dislikes?
Once you get a notion of who your clients are, you need to get information regarding their habits and behavior on your app.
Use the information collected from your app to see which products are considered popular, when are clients buying from you, where are clients located when they make purchases, which content on your app people read, and on the other hand, where are users leaving your app, closing popups, etc.
This data will serve you a great deal, as it allows you to create profiles and personas that represent your customer base. Try to be as specific as you can in terms of creating subgroups of clients and try building a detailed profile for each subgroup This way you will know if your customer base is homogenous or diverse, a fact that has a great influence on the messages you use to promote yourself with every group.
How can you make them come back?
Now that you have clarity regarding your audiences, their motivation, and habits, it’s easier for you to create a marketing strategy that appeals to clients and makes them want to buy from you again.
Having said that, you still need to remember your own goals. Set clear and reasonable goals for your marketing efforts and make sure there’s a way for you to measure success.
Create a plan for your Members Club that outlines all the actions you intend to take, including special sales, rewards, membership offers, notifications, etc. and create a timeline for these activities.
As mentioned before, personalized marketing works best, so try creating several versions of your marketing materials to speak to each customer’s profile group. But the most important thing to keep in mind is that creating value on a regular basis is what makes clients come back.