(English) Subscriptions Business Model
A business model for a steady & recurring revenue
- A subscription business model offers several operational benefits, including better marketing results, higher client retention rates, improved margins, and easy inventory and schedule management.
- You can create various subscription options limited in time and number of used, billing, renewal and expiration, as well as the cancellation policy.
- You do a lot of upfront marketing work to get them to opt-in. Then, the value of the product keeps them subscribed, producing recurring revenue for your brand.
Customize the subscriptions to fit your business needs
With various option you can create exactly what you need – a daily/monthly/yearly subscription, unlimited time and number of entries, or for a limited period with a set number of uses per a period of time. Set the billing to be one-time or with autorenewal, with a pre-defined expiration date or unlimited, and set the cancellation policy as you wish.
Increase clients’ loyalty
With a subscription, you make clients’ lives easier. They don’t have to remember to purchase an item on time, to research what and where to consume products or services, or even visit your website or shop. All they need to do is sign up, sit back and enjoy their subscription.
Steady and recurring revenue that simplifies financial forecasting
A subscription business model keeps your revenue steady and prevents clients from window-shopping other brands.
You know how many clients you have, you can make better estimates around supply, employees’ work schedule and the services you offer and optimize your business to actually meet demands.
Client touchpoints provide a personal touch
When clients subscribe, they’re engaged with your brand on a regular basis. This consistent engagement makes you a part of their life in a way that feels very personal – like a relationship. Each encounter is an opportunity to deepen your relationship with that client.
Learn how to create a new subscription, cancel and redeem.
* The Subscription feature can be used only when connecting the account to Stripe (in countries where the service is available)