(English) How apps are different from websites?

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While your website represents your business online presence, a mobile app will deepen engagement with your clients and can increase your revenues.

A different access

A mobile website can be accessed using an internet browser, by typing in the navigation bar the website’s URL link.

There is no need to download a website, it’s there to anyone who searches it & it does require an internet connection in order to work.

A mobile application can only be downloaded from an online app store such as Apple App Store & Google Play. In some cases, it does not require an internet connection in order to gain access. The application is then saved on the smartphone or the tablet.

A different purpose

A website does not remain on the user’s smartphone or tablet, while a mobile app does and it is ideal for frequent and repeated use. Therefore, business owners can use it in order to increase their clients’ loyalty.
It also allows sending specials and promotions directly to clients’ fingertips, which makes it a great marketing channel and a useful business tool.

Read more about the pros & cons of mobile sites vs. native apps

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