(English) Local Marketing Ideas for Restaurants
The internet and the mobile age offer many advantages for local business owners and in particular the dining industry. The success of social media, video content and mobile apps make it easier than ever to promote businesses in the food industry with little to zero costs.
Here are a few ideas on how to advertise your restaurant locally and efficiently:
Offer booking and reservation services
This may not be considered direct advertising, but an appointment/booking tool means more revenue for your business and is also a way to attract customers. Statistics show that if targeted correctly, booking tools can be responsible for up to 50% of a restaurant’s total bookings and are also a feature that customers consider when comparing restaurants.
Connect your existing booking service integrated within your Relationship app – without any coding or technical knowledge. Just insert a link to your delivery system or online booking service such as OpenTable or Bookatable and keep using it with in your app for your clients’ convenience
Let Customers Find You
Another way for attracting customers passively is using geo-location features. This allows customers to find your restaurants on maps and get directions and navigation options straight to your door. Make sure your business appears on Google maps and in navigation apps and that your address is always up to date. You can also send notifications to clients within a certain range of your restaurant, inviting them to come in.
One of the most effective ways of reaching out to clients is still email marketing, given that your emails create real value with your clients.
Create a mailing list using the addresses of previous clients and interest them with special offers, coupons, tasting menus and even membership plans that will turn a one-time visitor into a loyal client. You can also offer exclusive content such as recipes, staff interviews, etc. to provide your clients with a behind the scene peek into your kitchen.
Don’t Forget Social Media
If there’s something social media loves to promote, it is food. Instagram is a great platform for promoting a restaurant through photos and video, YouTube offers you a chance to reach out to clients through your very own video channel and Facebook is a platform for creating an active business page, chatting with clients and creating targeted promotions. In a nutshell – social media is essential to promoting your business as much as serving delicious food. Be sure to cultivate your social media accounts.
This seemingly simple tool is actually a combination of all the promotion methods we mentioned – it allows you to communicate with your clients, offer coupons and promotions, offer booking features and geo-location tools, add loyalty cards, connect to social media accounts, create notifications and allow you to always be kept in mind. Having your own, personally-branded application can make a real difference and set you apart from other restaurants in your area.