How to increase mobile app spending
It is a well-known fact that shopping an online purchasing is increasingly moving into the mobile world. This is no longer a trend, but a reality. So how can you take advantage of this booming market to increase mobile app spending and profits?
Adopt a mobile mindset
Now that you know where customers are or will be in the near future, all you need to do is set up your presence there. If you already have a website, a first important step is making sure it is adapted to mobile. The second thing to do is create a bobile mobile app, which offers more options when it comes to promotions and encouraging in-app purchases.
The best thing about creating an app is that today, it doesn’t need to be an expensive and time-consuming process. In fact, our platform allows you to create a stunning and personalized mobile app in a matter of minutes.
Make sure your app is up to standard
Once you have a mobile app, the money from in-app purchases should start flowing, right? Wrong.
The truth of the matter is that having an app is not enough to encourage purchases. Your app needs to be fast and it needs to deliver a seamless user experience in order for users to stay on it and want to spend money on it. So speed is a major factor when it comes to conversion rates.
Another key element for turning your app into a revenue stream is app performance. A good app needs to be fast but is also needs to be bug-free and be able to support a certain user load, or users will just abandon it.
Make it easy to pay and checkout
Once you got your user to the point where they want to spend money on your app, don’t forget the crucial checkout point. A long or complicated checkout or payment process will make users give up and close your app, no matter how much they wanted your product. Make sure your checkout process doesn’t contain too many steps or doesn’t require all kinds of information that you don’t absolutely need. If you can, include a fast checkout feature for recurring buyers so they don’t have to go through the entire process when making additional purchases. Also, offer multiple payment methods to attract as many users as you can.
Make them want to spend
There are literally hundreds of thousands of apps out there. What would make a user choose yours? Shoppers today are aware of the fact that a product or service can be found in multiple stores or apps. Much like in the physical world, shoppers are still looking for value and incentives in online transactions. Make sure your app rewards recurring shoppers and loyal customers by providing discounts, membership plans and exclusive deals.
It’s all about the experience
At the end of the day, online shopping is not that different from shopping in the real world – people want a positive, reliable experience and a sense of value for money. Think of your app as you would think about the ideal shop and find a way to provide a kind of experience that is welcoming, efficient and engaging.