What is Geo-Location?
The term ‘Geo-Location’ refers to the geographical data (latitude and longitude) of the location of the device. In applications, the term refers to functions related to user location data. This type of application is usually used to obtain information about the current position of objects, as well as their routes.
How does it work?
To enable the geo-location feature, a GPS receiver with a GSM module is placed on the object. Sometimes this function can be performed by an ordinary mobile phone.
How can geo-targeting app benefit my business?
If the feature is applied to business needs, the received data is displayed, for example, on the map of the locality in the browser. In more sophisticated versions, similar applications can measure data such as fuel consumption, idle time so forth.
Traditionally, geo-location apps are used for sending location-based notifications to users. Today, geo mobile apps offer a range of services – from searching for a good restaurant, through receiving real-time timetables for public transportation, to locating healthcare providers, spa services, and additional services.
Geo-location apps improve user engagement
Geo-location applications also allow you to browse the menu of nearby restaurants and browse through photos and reviews, which can be very handy when you are in an unfamiliar city and do not know where you can have a delicious dinner.
Geo-targeting apps can also be used as part of a customer loyalty programs, allowing you to earn points by visiting certain locations and then exchanging them for discounts, credit or gift coupons.
Current geo-location apps allow you to write users with whom you have met in the real world. The service of a geo-targeting app can easily analyze your route, and if someone with the same application as yours crossed your path, you will know about it and be able to interact with them.
For users, geo-location apps are an opportunity to recommend interesting locations to friends or share experiences with the world. Brands can use geo-targeting apps to attract visitors to certain branches or notify potential clients about special offers with a limited duration when they are nearby.
Why choose bobile’s platform to create your geo-location application?
We believe that building an app doesn’t have to be expensive and we offer competitive prices with flexible payment plans.
Because we believe you don’t need to be a programmer in order to create stunning applications. Once you start building your mobile app with bobile, you will be surprised how easy it really is. And in case you have questions – bobile’s wonderful customer service team is here for you, 24/7.
If you are interested, try our free of charge trial period or registered to bobile’s service.
If you have any questions or need more information, bobile’s support is waiting to hear from you.
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