Posted by IN / 0 responses

What is Geo Targeting

24 June 2017
Geo targeting app builder

What is Geo-Location?

The term ‘Geo-Location’ refers to the geographical data (latitude and longitude) of the location of the device. The term refers to functions related to user location data that is usually used to obtain information about the current position of objects, as well as their routes.

How does it work?

To enable the geo-location feature, a GPS receiver with a GSM module is placed on the object. Sometimes this function can be performed by an ordinary mobile phone.

How can the geo-targeting benefit my business?

If the feature is applied to business needs, the received data is displayed, for example, on the map of the locality in the browser. 

Traditionally, geo-location is used for sending location-based notifications to users. Today, geo-targeting offers a range of services – from searching for a good restaurant, through receiving real-time timetables for public transportation, to locating healthcare providers, spa services, and additional services.

How Geo-location improve user engagement

Geo-location also allows you to browse the menu of nearby restaurants and browse through photos and reviews, which can be very handy when you are in an unfamiliar city and do not know where you can have a delicious dinner.

Geo-targeting can also be used as part of an automated rewards program, enabling you to earn points by visiting certain locations and then exchanging them for discounts, credit or gift coupons.

Current geo-location allow you to communicate with users with whom you have met in person. The service of a geo-targeting can easily analyze your route, and if someone with the same application as yours crossed your path, you will know about it and be able to interact with them.

Getting Social

For users, geo-location apps are an opportunity to recommend interesting locations to friends or share experiences with the world. Brands can use geo-targeting apps to attract visitors to certain branches or notify potential clients about special offers of a limited duration when they are nearby.

Why choose bobile’s platform to utilize geo-location?

Because we believe you don’t need to be a programmer in order to create your Members Club.  Once you start your subscription with bobile, you will be surprised how easy it really is. And in case you have questions – bobile’s wonderful customer service team is here for you, 24/7.

If you are interested, registered to bobile’s service and try our 14 days trial period with money back guarantee from the day of registration.

If you have any questions or need more information, bobile’s support is waiting to hear from you.

Liked this post? Share it with friends!