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Creating an app for a Spa

10 July 2018
Spa App

In a Spa business, the personal touch is important. Maintaining relationships with clients, retaining loyal ones and attracting new ones requires availability and communication. That’s why the best way to go about it is to have your own personal native app.

The benefits of creating an app:

  • Increase sales, retention, and loyalty
  • Manage clients’ info (CRM) and qualified leads
  • Create additional POS for your products and services
  • Share informative content and promotions directly from your mobile device
  • Efficient time management for employees
  • Improve customer service and communication
  • Request payment for provided services

Creating an app is easy:

Step 1 – App setup

  1. Choose app name
  2. Select the Spa category
  3. Create your initial app

Step 2 – “Edit App” section:

  1. Choose the layout of your homepage as well as the specific elements for this layout (button functionality, links and more)
  2. Go to BRAND tab
  • Change/adjust the app name, if you wish
  • Upload your logo
  • Upload an app icon
  • Upload a loading screen image
  1. In the “Style” section, choose the theme, and the menu for navigating in your app
  2. Set up Utilities – contact information, and review options
In the App Pages tab:
  1. Create an “ABOUT US” page
    Insert content, images, location, website link, phone number, music and more
  1. Add a Custom Form such as a questionnaire
  2. Add content page with customer’s testimonials
  3. Go to “Photo Gallery” and set up photo albums such as “our team”, treatments, and general pictures
  4. Set up a list page, for your services – add elements with content, images, videos, links, description, and information for each one of your services
  5. Attach all your social assets to the “Social” page

Step 3 – Business Features Setup

  1. Go to Clients (CRM) section – upload your clients’ list (you can upload an excel), and set up clients groups.
    Under the “Settings” tab, select the relevant details you want your clients to provide when registering
  2. Go to the Mobile Shop and add all your product – set featured items and categories.
  3. Go to the Booking section
  • Under the service type tab:
    • Add all your provided services
    • Setup the cost for each service
  • Add all service providers under the “employees” tab and set up their working schedule, and assigned service
  • In the setting tab:
    • Set working hours
    • Sync employees’ existing calendars with your mobile app booking
    • Setup a default employee and service
    • Set reminders
    • Insert your business information
  1. Go to the Coupons section and create coupons such as:
    • Get 10$ for your first self-booking in the app
    • Buy 1 of our products, get 1 free
    • Get 10% off your first treatment
  2. Go to the “Members Club” section
  • Set Membership Tiers and benefits for each tier
  • Set your point management program – actions to gain points and redeeming options
  • Create a few Punch Cards, such as:
    • Book 5 treatments, get 20% off on your next visit
    • Book 10 full body massage treatments, get 50% off on a facial treatment
    • Book 5 full body massage treatments and get a free foot massage
  • Activate a Scratch Card to pop-up within your app randomly and grant rewards and points
  1. Setup employee’s permissions to manage their booking, or any other section of your app
  • Click on the gear wheel (top right) and enter the “permissions” option:
  • Click the plus button to add your roles type
  • Setup the relevant permissions to each role
  • Invite your employees, each one to his relevant role

Step 4 – App Stores Submission:

After creating your mobile app, it’s time to launch it in the app stores. bobile’s (patent-protected) automated process will submit your app to Google Play and guide you through opening a developers account with Apple to submit your app to iTunes. Once uploaded to the app stores, our automated system will keep it up to date with every change you make.

Go to the “App Stores” section to submit your app to Apple, and Google

  • Go to the “Store listings” tab, fill all required information and click on the “Submit to app stores” button
  • To submit the app to Apple, you will be required to open an Apple developer account and invite us as an agent to your account.

Step 5 – App promotion

  1. Link your app to your website using a QR code and script for desktop users
  2. Invite your customers to install your app via email or SMS
  3. Update your Facebook cover and post about your new app in social media
  4. Send special rewards to clients that share and invite friends to download the app
  5. Offer special discounts, punch cards, coupons and scratch cards exclusively via the mobile app to encourage your clients to download it

Ongoing usage

  1. Via the app manager
    – Chat with your customers
    – Redeem coupons and loyalty cards
  1. Update your booking feature each time you have new service/employee
  2. Send push notification to all customers each time you have new service or service you want to promote
  3. Send reminders regarding appointments to reduce cancellations and no-shows
  4. Setup a birthday coupon push that offers 50% off on a service as a birthday gift
  5. Use the greeting push feature to send push with a holiday special offer
  6. On big sales days (such as Black Friday) or if there is a need to promote a specific service, change your app layout to “one button” layout and offer a coupon for a service
  7. Manage your employees’ schedule
  8. Follow up on statistics and actions to see how your clients respond to your promotional efforts
  9. Trace non-active clients and “bring them back to life”
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