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Small business marketing ideas for the holiday season

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The holidays – the bonanza season – are already here. This is an excellent time to boost sales. The numbers are staggering: it is estimated that holidays sales will reach almost $700 billion this year (excluding car sales, gas stations and restaurants); and what is more important – online sales […]

How Mobile Has Changed Holiday Shopping

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The holiday season is upon us; it started on Thanksgiving Day and will continue in leaps and bounds until Christmas and New Year’s Eve. Recent years have seen major changes in shopping habits; like the rise of mobile shopping, and the earlier start of the shopping season, to name a […]

4 Excellent Engagement Strategies for Mobile Applications

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Increasing mobile app engagement and user retention rates can be challenging. In fact, in an average app about a quarter of users use it only once after installing it, and then delete it never to use it again. In addition, apps that are opened only about once a week are […]

Customer Acquisition vs. Customer Retention

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Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in acquiring new customers or in retaining existing ones? Giant conglomerates obviously have enough resources to invest in both, but when resources are more limited and […]

 How to write push notifications for your app?

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 Push notifications are an important part of customer experience. They are useful as reminders and are a great way to get attention from your users. However, there must be a gentle balance between helping or entertaining your users and between annoying them to the point they no longer want to […]

How to increase mobile app spending

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It is a well-known fact that shopping an online purchasing is increasingly moving into the mobile world. This is no longer a trend, but a reality. So how can you take advantage of this booming market to increase mobile app spending and profits? Adopt a mobile mindset Now that you […]

What Millennials think about Loyalty Rewards Program?

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Marketers love segmentations; baby boomers, generation X, millennials (generation Y), generation Z and so forth (though the jury is still out as for what will come after Z…). It’s a convenient way to put labels on different demographics in order to understand them better and target them better. Why are […]

New from bobile – bobile Market

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We are very proud to introduce “bobile Market” – a new distribution channel for Android devices from which bobile app owners can share and enable direct downloading of their bobile apps. Due to changes in Google’s policy, each app owner is required to open their own Developers Account. Up until now, bobile […]

The Most Effective App Retention Strategies

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Technology keeps evolving and transforming the way we connect with each other. From the steam engine, the first airplane, the telegraph all the way to the smartphones of today, technology is at the forefront of progress in every age. What makes these smartphones so important and necessary in our lives […]

How to Re-Engage Inactive App Users?

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It’s really baffling, not to say frustrating: after all the effort you’ve put into developing your killer app, users stop engaging with your app shortly after downloading it, and even deleting it from their phones. Relax, you are not alone. Latest statistics show that almost 21% of users abandon apps […]