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Branding Tips for Small Businesses

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Big business, small business, medium business or tiny business – who don’t wish to develop a strong brand? The reason is obvious: a recognized brand is one of the most valuable assets of any business or company. According to a recent survey, more than 50% of consumers prefer to purchase […]

Big Brands Relationship Strategies for Small Businesses

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The business world is ever-changing, and to stay in the game, you need to cement your brand in a way that will help your business grow and develop. Building a relationship with your clients is key if you want to remain relevant, and the following big-company strategies can help you […]

New Year’s Resolutions for Small Businesses

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In this day and age, branding is more than a fancy logo and a pile of business cards. There are several things – including some free ones – you can do to turn your small business into a mini-brand in your field and to increase your word-to-mouth referrals. And what […]

Small business marketing ideas for the holiday season

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The holidays – the bonanza season – are already here. This is an excellent time to boost sales. The numbers are staggering: it is estimated that holidays sales will reach almost $700 billion this year (excluding car sales, gas stations and restaurants); and what is more important – online sales […]

How Mobile Has Changed Holiday Shopping

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The holiday season is upon us; it started on Thanksgiving Day and will continue in leaps and bounds until Christmas and New Year’s Eve. Recent years have seen major changes in shopping habits; like the rise of mobile shopping, and the earlier start of the shopping season, to name a […]

4 Excellent engagement strategies for mobile applications

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Increasing mobile app engagement and user retention rates can be challenging. In fact, in an average app about a quarter of users use it only once after installing it, and then delete it never to use it again. In addition, apps that are opened only about once a week are […]

Customer Acquisition vs. Customer Retention

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Customer acquisition or customer retention – that is the question! Quite a few small and medium businesses struggle with this dilemma: should they invest in acquiring new customers or in retaining existing ones? Giant conglomerates obviously have enough resources to invest in both, but when resources are more limited and […]

 How to write push notifications for your app?

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 Push notifications are an important part of customer experience. They are useful as reminders and are a great way to get attention from your users. However, there must be a gentle balance between helping or entertaining your users and between annoying them to the point they no longer want to […]

How to increase mobile app spending

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It is a well-known fact that shopping an online purchasing is increasingly moving into the mobile world. This is no longer a trend, but a reality. So how can you take advantage of this booming market to increase mobile app spending and profits? Adopt a mobile mindset Now that you […]

What Millennials think about Loyalty Rewards Program?

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Marketers love segmentations; baby boomers, generation X, millennials (generation Y), generation Z and so forth (though the jury is still out as for what will come after Z…). It’s a convenient way to put labels on different demographics in order to understand them better and target them better. Why are […]