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Local Marketing Ideas for Restaurants

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The internet and the mobile age offer many advantages for local business owners and in particular the dining industry. The success of social media, video content and mobile apps make it easier than ever to promote businesses in the food industry with little to zero costs. Here are a few […]

Developing Brand Relationships Using Emotions

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Emotional branding is based on the observation that “People buy on emotion and justify with logic”. Businesses have realized that it is not enough to push and advertise a company’s products or services; it is necessary to develop relationships between the brand and its clients. These relationships are emotion-based and […]

How Customer Loyalty Influences Companies’ Profits

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Everywhere there is talk about the importance of customer loyalty; it is the current marketing buzzword, especially in online marketing. But is it really so important? Is there any data or statistics that back up this assumption? Continue reading to learn more about the relationship between loyal customers and the […]

What Drives Customers’ Loyalty?

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What drives customers’ loyalty is the key question in modern marketing, especially since the internet and mobile revolution, which is still happening as we write. The business or the company that succeeds in answering this riddle – and to act upon the answer – will get on top. Companies that […]

How to turn your one-time clients into returning clients

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Being a successful business is more than just getting people to download your app or buy a product from you. The difference between a lucky start and a success story lies in the ability to turn one-time visitors into returning, loyal clients. A steady stream of revenue is crucial to […]

Types of Small Business Relationships

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No business is an island. By definition, a business involves ties and relationships with various elements, from suppliers to clients and everything in between. In our interconnected digital age, where everything is on the internet and everyone is on social media, you need to invest in building and maintaining relationships, […]

How to measure brand relationship with clients

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One of the (many) components that have changed in recent years in the business-consumer equation is the consumers’ self-image. They are more informed, well aware of the multiplicity of choices facing them, they recognize quality in products and services, and they’re much less patient than ever before. In this changing […]

 Mobile First Approach: What is it and why you should adopt it?

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For years the “Desktop First” approach dominated web design. Meaning, websites were designed and developed first for big screens and then adapted to smaller screens. But this paradigm has shifted, and now everybody talks about Mobile First. What does Mobile First mean and is it the best approach for your […]

Common UX/UI mistakes in app design and how to avoid them

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There’s nothing more frustrating than pouring time and money on an app only to discover that it’s simply not usable. Failing miserably in the UX/UI department is, unfortunately, something that happens too often, even to the most careful and attentive entrepreneurs. So what are those illusive UX/UI mistakes and how […]

Social media marketing strategies for doctors

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Social media is an integral part of any marketing strategy, let alone if you are running a medical practice or clinic. Social media is still the fastest growing platform on the internet today and the most popular activity for users, holding great potential for business growth and revenue. So how […]